Holliston Community Profile Video

HOLLISTON INTRODUCES A COMMUNITY PROFILE VIDEO
National Campaign Highlights Town of Holliston in:
Discovering America – Great Places to Live, Work & Visit

HOLLISTON, Mass. April 1, 2022 – The Town of Holliston is pleased to announce the release of
its Community Profile Video, a short-form documentary-style video highlighting the best features of
living and doing business in Holliston. VIEWPOINT is a series produced by Pioneer Production
Services,  LLC,  and  will  be  included  in  a  national  campaign  to  attract  businesses  and  
people relocating to the area to choose Holliston. This project is a revitalizing initiative which
qualified for use of the Town’s American Rescue Plan Act (ARPA) funds, and the rights to all
footage (including raw footage) belongs to the Town for future reuse.

“We hope that this video will help people learn more about Holliston and decide to live, visit or
do business  in  Town,”  said  Travis  Ahern,  Town  Administrator.  “This  professional  
production  also allows  us  to  share  the  footage,  which  includes  fantastic  drone  shots  of
 the  Town,  with  local businesses  that  are  featured  or  that  would  like  to  use  scenic  
images  of  Holliston  in  their  own promotional materials,” said Ahern. The Town will also work
with HCAT to convert and store the footage for future use by HCAT and/or the Town.

The Community Profile Video is posted on the Town website homepage and in a new section of the
website called “Community Profile” to welcome new residents and businesses. The Town has created QR
Codes linked directly to the video to easily share throughout the business community for residents
shopping and visiting the Town. QR Codes may also be featured at recreation sites and on
the Rail Trail as a nice stop to learn about the Town of Holliston.